The consumer-nation will soon be experiencing buyer’s remorse on an epidemic scale as they have been sold a bill of goods historians cannot fathom and marketing execs are salivating over.
“November 4, 2008, will go down in history as the biggest day ever in the history of marketing” writes Al Ries for AdAge.com in his article, “What Marketers Can Learn form Obama’s Campaign. Change -- and Positioning -- You Can Believe in”
“Take a relatively unknown man. Younger than all of his opponents. Black. With a bad-sounding name. Consider his first opponent: the best-known woman in America, connected to one of the most successful politicians in history. Then consider his second opponent: a well-known war hero with a long, distinguished record as a U.S. senator.
It didn't matter. Barack Obama had a better marketing strategy than either of them. ‘Change.’"
Mr. Ries' goes on to provide a marketing analysis of the genius of the Obama campaign, selling re-packaged leftist feel good inanities to consumers who are allegedly among the most savvy in the world.
Enjoy the party America. It’s going to be one hell of a hangover, for the entire world.